Page 26 - NASPAL_Final
P. 26

Introduction














                                                                                                                                                                                                                                                  “There’s             no        longer            any


                                                                                                                                                                                                                                                  question about the validity of

                                                                                                                                                                                                                                                  using social media today to

                                                                                                                                                                                                                                                  communicate with community


                                                                                                                                                                                                                                                  of all ages and demographics.





                                                                                                                                                                                                                                                  While some audience segments may make less use
                                                                                                                                                                                                                                                  of social media, the vast majority are using some
                                                                                                                                                                                                                                                  form of it. The most important question now is how
                                                                                                                                                                                                                                                  workplace, learning institution, park and recreation
                                                                              NASPAL is also parallel                                                                                                                                             organisation can make efficient use of social media to
                                                                                                                                                                                                                                                  promote programmes, services, facilities and events
                                                                              with the sixth thrust of                                                                                                                                            that encourage physical activity and overall health
                                                                              Eleventh Malaysian Plan                                                                                                                                             and wellness.    “

                                                                              (11  MP); to empower
                                                                                   th
                                                                              the community

                                                                              through increasing                                                                                                                                                  Datuk Dr. Noor Hisham Bin Abdullah

                                                                              structured community                                                                                                                                                Director General Ministry of Health Malaysia

                                                                              programs. This thrust

                                                                              aims to increase
                                                                              the community’s

                                                                              participation in

                                                                              structured physical

                                                                              activity program

                                                                              intensively.








        20     //  NASPAL   2017-2025                                                                                                                                                                                                                                                   NASPAL   2017-2025  //  21
   21   22   23   24   25   26   27   28   29   30   31